Jul 15th 2008 11:00AM by Stephanie Stradley (author feed)
Filed under: Texans, Vikings, NFL Fans, NFL Media Watch, NFL Vide

Last summer, I explained an NFL policy designed to limit the amount of video and audio content that traditional media could put on their online ventures. As a part of the credentialing process, the media had to agree not to use more than 45 seconds of interview content each day. The video could only be kept on the website for 24 hours, couldn’t be archived, and the website had to have a link to the NFL website.

The Houston Chronicle demonstrated the absurdity of jamming multiple interviews into 45 seconds with the above video that includes Texans owner Bob McNair (!) in it (this video was captured before it was removed from their site).

This year, the NFL increased the time limit to 90 seconds (pdf link from Vikings credentials):
The 2008 NFL credentials impose a 90-second limit on the use of online and other new media non-game audio and video content obtained as a result of credentialed access. Such content may not be “archived” (i.e., made available for on-demand public access) for more than 24 hours on the Internet, may not incorporate integrated advertising, and must be accompanied by links back to NFL.com and to the team’s web site.
The reason for this rule? According to the NFL spokesperson Greg Aiello, they want to protect the NFL’s own internet operations:Continue Reading